Social media strategy, audit, and content for Sonolusso Botanicals & Organics — and the terms that govern them.
This document does two jobs. Part one scopes the work. Part two sets the terms for the content it produces. Both halves are meant to be read together, and either can be discussed before anything is signed.
A one-time strategic investment to lay the groundwork for social media expansion — a strategy, an audit, and content that puts them to work.
Sonolusso has strong message-market fit — 35 Meta campaigns over 18 months show 5.9–10.1% CTR on sleep-hack content, well above category benchmarks. But that traction is hitting a wall: the current audience skews older than desired, there's no TikTok presence, and the Instagram profile isn't optimized for the demographic Sonolusso wants to reach next.
This project covers a strategy document (which includes the Instagram audit) that defines how to reach that new demographic, and short-form video that puts the strategic understanding into content ready to post. The one open question is how much content — Section 02 lays out the options.
Everything below builds on the same core: at least two videos. Options B, C, and D each add one thing. Pick one, or mix them.
The foundation. One product-focused video and one founder-focused video, both built from the strategy.
Best when: you want to see the format land before committing more budget.
Everything in A, plus a focused research memo on the demographic the videos are meant to reach.
Best when: you want the video briefs to be evidence-led rather than a judgement call.
Everything in A, plus two more videos delivered in a second month.
Best when: you want a runway of content rather than a proof of concept.
A separate engagement, starting after the project closes. The strategy and audit become its foundation.
Best when: the project has proven itself and you want it run continuously.
Phase 02 begins after Phase 01 is approved. The content options in Section 02 sit inside Phase 02.
A comprehensive social media strategy (including the Instagram audit) focused on how Sonolusso engages a new demographic — younger women, college-age through early professional — alongside its core 38–68 audience. Direction and current-state findings land in a single deliverable.
Short-form video built from the strategy. The base scope is two videos at $100 each; Section 02 lays out the options that extend it. Kenzie selects the format from the strategy findings.
Clear about what's included and where the boundaries sit.
| Status | Feature or Service | Details |
|---|---|---|
| ✓ | Strategy Document | One comprehensive strategy document (includes Instagram audit) focused on TikTok engagement, new demographic targeting, and current-state findings — delivered as PDF |
| ✓ | Two short-form videos | One product-focused and one founder-focused; both edited and captioned, with one revision round each |
| ✓ | Brand voice consultation | Brand voice guidelines incorporated into all deliverables |
| ✓ | Instagram account access | Required at kickoff — to be confirmed on the kickoff call |
| ✗ | Ongoing monthly management | Available as a separate engagement (Option D) |
| ✗ | Paid advertising management | Meta, Google, or TikTok ads are out of scope |
| ✗ | Website design or development | Strategy may recommend changes; implementation is out of scope |
| ✗ | Brand identity work | Logo, color palette, or visual identity redesign is out of scope |
| ✗ | Professional photography | Video is produced from existing assets or phone-shot content |
| ✗ | Multi-platform audit | Audit covers Instagram only; TikTok audit available at additional cost |
| ✗ | PR or media outreach | Not included in this engagement |
Phases are sequential — each begins after the prior phase is approved. Extended feedback rounds extend the schedule accordingly.
| Phase | Timeline |
|---|---|
| Phase 01: Strategy Document (includes audit) | 2–3 weeks |
| Phase 02: Content Creation | 1–2 weeks (after Phase 01 approval) |
| Total Estimated Duration | 3–5 weeks |
| Meeting | When | Purpose | Deliverable Expected |
|---|---|---|---|
| Project kickoff call | Week 1, Day 1–2 | Align on objectives, review the intake form, confirm Instagram access | Account access and project context |
| Strategy review call | End of Week 3 | Review the strategy draft, discuss TikTok direction and audit findings | Strategy document (Round 1) delivered before the call |
| Video review call | End of Week 4–5 | Review video drafts, final edits, posting strategy | Videos (Round 1) delivered before the call |
| Project closeout call | End of Week 5 | Review all deliverables, discuss next steps | Final deliverables approved; optional retainer discussion |
Two phases, two short-form videos, and the strategy that ties them together. Options in Section 02 are priced separately.
| Phase | Budget |
|---|---|
| Phase 01: Social Media Strategy Document (includes audit) | $300 |
| Phase 02: Content Creation (two short-form videos at $100 each) | $200 |
| Total Base Budget | $500 |
| Option | What it adds | Adds |
|---|---|---|
| A · Core | Two videos — one product, one founder | — |
| B · + Research | Demographic research memo, inside the strategy document | +$200 |
| C · + Runway | Two additional videos, delivered in a second month | +$200–$400 |
| D · Ongoing | Monthly management, separate engagement after close | $400/mo |
| Service | Rate |
|---|---|
| Ongoing Monthly Management (1–2 platforms) | $400/month |
| Additional short-form videos | $100–$300 each |
| TikTok audit (add-on) | $100–$300 |
| Full multi-platform social media audit | $300–$1,500 |
Pricing is valid for 60 days from the document date. If elements are added to or removed from the scope, pricing may be affected.
Two invoices, tied to phase milestones. Option pricing is invoiced with the phase it belongs to.
| Invoice | Amount | When |
|---|---|---|
| Invoice 01 | $250 | At project kickoff |
| Invoice 02 | $250 | At project completion |
All invoices: Due Upon Receipt (negotiable for client AP standards). Sonolusso covers costs and attorney fees incurred in collecting payment under this agreement.
Terms 1–3 cover the content itself. Terms 4–7 cover the working relationship. Plain-English version of every clause: the companion document.
Sonolusso has exclusive rights, in perpetuity, to the final content produced under this agreement. On payment, Kenzie irrevocably assigns to Sonolusso all right, title, and interest in that content, to the fullest extent permitted by law. Where ownership cannot legally be assigned, Kenzie grants Sonolusso an exclusive, perpetual, irrevocable, worldwide, transferable, royalty-free license to exercise those rights.
Sonolusso may reproduce, publish, display, distribute, advertise, edit, crop, shorten, reformat, caption, combine with other materials, and create derivative works from that content, in any media now known or later developed — including Instagram, TikTok, YouTube, Facebook, the Sonolusso website, email, digital and paid social advertising, print, retail materials, trade shows, and promotional materials. No further approval is required for those uses.
If Kenzie appears on camera, she grants Sonolusso the right to use her name, image, likeness, appearance, and voice in connection with that content and with Sonolusso marketing. She retains the right to be credited. Kenzie keeps ownership of her own channels and of any content she creates outside this agreement, and may not sell, license, or syndicate Sonolusso-branded content to anyone else without written consent. Sonolusso's trademarks, branding, and packaging remain Sonolusso's. Kenzie may display the work in her portfolio with credit.
All content is subject to Sonolusso's approval before publication or commercial use. Kenzie submits completed content for review before posting or distributing it publicly. Sonolusso may request corrections needed to conform the content to the agreed brief, correct product information, remove unauthorized claims, fix audio/visual/technical problems, meet brand standards, or comply with legal and platform requirements.
The agreed fee includes one reasonable round of revisions. If a video materially fails to follow the agreed brief, or contains technical or compliance defects that cannot reasonably be corrected through editing, Sonolusso may require one reasonable reshoot at no additional charge. Changes requested solely because Sonolusso substantially changes the creative direction after delivery may require additional compensation, only if agreed in writing.
Kenzie uses only Sonolusso-approved factual product information and claims, and makes no statement that a Sonolusso product diagnoses, treats, cures, or prevents a disease, guarantees a medical result, or provides any medical or therapeutic benefit not specifically approved in writing. Sonolusso may require correction or removal of unauthorized or misleading claims.
If Kenzie posts or shares content publicly through her own social account, she must clearly and conspicuously disclose the paid relationship with Sonolusso — #ad or #sponsored in the first lines of the caption, spoken aloud in the first 5 seconds of video, with the platform's paid-partnership label turned on. Disclosure may not be buried among hashtags or links.
Sonolusso, as the advertiser, is responsible for establishing, maintaining, and monitoring the disclosure program required by 16 CFR Part 255. The Sonolusso FTC Disclosure Standard is provided separately, attached as Exhibit A, and acknowledged on signing. This clause is not removed by negotiation — see the companion document for why.
Kenzie holds nonpublic Sonolusso information in confidence — unreleased products, formulas, pricing, business and marketing plans, vendor and customer information, campaign concepts, and proprietary sales materials — and these obligations survive termination. Trade secrets remain protected for as long as they qualify as such.
Kenzie represents that the content is original except for materials supplied or approved by Sonolusso, and does not incorporate third-party music, photographs, video, trademarks, or graphics unless those are legally cleared for the commercial uses contemplated here. Kenzie does not knowingly infringe anyone's copyright, trademark, privacy, or publicity rights.
Kenzie is an independent contractor — not an employee, partner, joint venturer, agent, or legal representative of Sonolusso. She has no authority to enter contracts, incur obligations, make pricing commitments, or otherwise bind Sonolusso, and she is responsible for applicable taxes on compensation received under this agreement.
The flat fee is Kenzie's full compensation for the services and rights described in this agreement. It includes no commission, sales percentage, referral fee, royalty, residual, licensing fee, revenue share, or other continuing payment, and no payment based on views, impressions, engagement, or sales. Sonolusso continues to use, edit, and republish the content with no further compensation due. Kenzie does not receive a customer discount or personal-use discount under this agreement unless Sonolusso separately agrees to one in writing. Any commission or affiliate arrangement would be a separate written agreement.
Kenzie provides a completed Form W-9 before the first payment. Sonolusso reports payments on Form 1099-NEC as required, including the fair market value of any product provided, and may withhold payment until a valid W-9 is received.
This agreement covers the project defined in Sections 02–05. Either party may terminate with not less than thirty (30) days written notice. Sonolusso may terminate immediately if Kenzie materially fails to perform, materially misses an agreed deadline without reasonable justification, refuses an included revision, makes unauthorized or misleading claims, breaches confidentiality, or infringes Sonolusso or third-party rights. Ownership of work completed and paid for transfers to Sonolusso up to the date of termination; Sonolusso is not required to pay for undelivered or materially nonconforming work. Rights in content already paid for survive termination.
Mutual indemnification: each party defends, indemnifies, and holds the other harmless against any claim arising out of that party's own wrongful acts or omissions in connection with this engagement. Reimbursable expenses: Sonolusso reimburses all reasonable expenses; expenses greater than $250 must be approved by Sonolusso in writing first. Limitation of liability: neither party is liable to the other for incidental or consequential damages arising from a failure to perform, except where that failure was caused by intentional or negligent acts. Remedies: in the event of a breach or threatened breach, the non-breaching party is entitled to injunctive relief and to recovery of attorneys' fees and damages. Dispute resolution: disputes are submitted to binding arbitration under the rules of the American Arbitration Association, and the non-prevailing party pays arbitration and court costs. Mutual non-disclosure: both parties hold the other's confidential information in strictest confidence and do not disclose it without prior written approval.
Entire agreement: this document is the complete agreement concerning this engagement and supersedes prior discussions; amendments must be in writing and agreed by both parties. No guarantee of future work: neither party is obligated to enter any future relationship, and any ongoing management or ambassador arrangement requires a separate written agreement. Governing law: the laws of the State of Indiana. Force majeure: neither party is liable for delay or failure caused by circumstances outside its reasonable control — natural disasters, governmental action, severe illness, interruption of essential services, or similar events — and the affected party makes reasonable efforts to resume performance as soon as practical. Non-solicitation: for two years after termination, neither party solicits or hires the other's employees or contract laborers. Severability: if any term is unenforceable, the rest remain in effect. Electronic signatures have the same force as originals.
To accept, deliver or email a signed copy to your primary contact at the agency. Confirm the Section 02 option in writing at the same time.
☐ Client acknowledges receipt of the Sonolusso FTC Disclosure Standard (16 CFR Part 255), attached as Exhibit A. Date received: ______________________
This document is not legal advice. Clauses touching Indiana law should be reviewed by the client's attorney before signature.